Important Points to Remember Before Your Crowdfunding Project Launch
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – experts put great emphasis that you don’t need to have huge fan base or great exposure on social media. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. Aside from that, it is imperative to know that despite the fact that it is you who does everything, depending on Facebook page or Twitter followers is a big no-no. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.